「烏」，源于闽南语中“黑”的发音，是墨色，是纯粹，也是一杯手冲咖啡最本真的底色，记录着不同产地、海拔与季候的风味独白。

「烏 WUCOFFEE」不仅是舌尖上的清醒，更是一种安静的生活仪式——在忙碌的日常中，为自己留出一方沉静的角落。从种子到杯中，从果酸到醇厚，从苦涩到回甘，纯粹之中自有丰富。

"烏" (WU) originates from the Hokkien pronunciation of "black"—it is the shade of ink, the essence of purity, and the most authentic base of a cup of pour-over coffee. It carries the distinct flavor narrative of different origins, altitudes, and seasons.

烏 WUCOFFEE is not only a awakening on the palate but also a quiet daily ritual—a moment of stillness carved out for oneself amid a busy routine. From seed to cup, from fruity acidity to full-bodied richness, from subtle bitterness to lingering sweetness, lies a world of depth within simplicity.

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Brand Design | XUE ZHIXIANG