「CHEF SUN」源于对“家常味道”的理解和定义。我们相信真正打动人心的，并非复杂的技法，而是餐桌上那份熟悉的温度。

「CHEF SUN」专注以最简单的食材、最日常的烹饪方式，呈现出鲜活、有记忆点的家庭私房菜——食物不必隆重，却要诚恳；味道不必浮夸，但要扎实。每一道菜都带着“一位认真又带点傲气的厨师”的姿态——有点倔、有点直，却极其讲究。这里没有过度包装，没有仪式主义，只有对好味道的执着。

在设计风格上，以大面积“阳光黄”为主色，就像厨房里热力、锅气与被点亮的食欲。单一粗黑线条绘制手绘插画，保留手感与不对称性，让品牌像一位表情鲜明、有故事的厨师。像「CHEF SUN」本人那样，耿直但不矫情，简单但不随便，粗犷但不敷衍。

“CHEF SUN” is rooted in our understanding of honest, home-style cooking. We believe what truly moves people is never complex technique, but the familiar warmth that rises from an everyday table.

CHEF SUN focuses on simple ingredients and humble cooking methods to create vivid, memorable home dishes. Food does not need grand gestures, only sincerity; flavors need not be extravagant, only solid and well-crafted. Every dish carries the attitude of a chef who is serious, a bit proud, slightly stubborn, straightforward, and deeply particular. No excessive packaging. No unnecessary rituals. Only a pure obsession with good taste.

In terms of design, the brand uses a bold “sunlit yellow” as the primary color—reflecting heat, wok aroma, and that instant spark of appetite from a lively kitchen. Illustrations are drawn with single bold black lines, preserving the raw, asymmetric hand-drawn feel, giving the brand a chef-like personality filled with expression and stories. Just like CHEF SUN himself: honest but never pretentious, simple but never careless, rugged but never sloppy.

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Brand Design | XUE ZHIXIANG